Rich Paul and New Balance are returning with a new release this year, which will see the sports agent take on the upcoming 2010 silhouette. This week, Paul was spotted courtside at the Lakers game, wearing the “Plum Brown” color scheme of the new collaboration.
Rich Paul has been on top of the world for the past few years. The super sports agent founded Klutch Sports, which represents some of the biggest names in basketball including LeBron, Draymond, De’Aaron Fox, and more. In addition, Paul began collaborating with New Balance back in 2021 to release his take on the 550 in two different styles over two years. Now, he’s been spotted courtside at the lakers wearing his NB 2010 release, coming later this year.
Rich Paul’s collaboration featuring the New Balance 2010 is not expected to release to the public until November, but already the super agent is wearing an excellent “Plum Brown” style to sit courtside. The look rebuilds the upcoming new NB model with a knit base layer, adding suede and leather overlays. All of these pieces are cast in a subtle tan color, adding a Plum purple shade for the inner linings, soles, and ‘N’ logos. Additionally, a hit of brown suede wraps around the heels. The second colorway, which we have not seen yet, will come in a “Dark Vintage Rose” color scheme.
RICH PAUL X NEW BALANCE 2010 PACK RELEASE INFORMATION
Rich Paul’s next collaboration with New Balance does not have a set release date yet, but is currently rumored to arrive later this year in November 2025. Featuring two styles of the upcoming 2010 silhouette, including the “Plum Brown” pair seen here, pairs will likely be available from both New Balance and select retailers. No pricing information is available yet.
Rich Paul x New Balance 2010
Color: Plum Brown
Style Code: U2010RP1
Release Date: November 2025
Rich Paul x New Balance 2010
Color: Dark Vintage Rose
Style Code: U2010RR1
Release Date: November 2025
Check out the early on-foot images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
