Rhuigi Villaseñor and PUMA first teamed up last year for an elevated streetwear collection and a wide array of sneakers. Now, the pair are back in action, this time debuting a new Rhude signature silhouette, titled the CELL King.

Rhude’s takeover of the Los Angeles streetwear community has been incredible to watch, thanks to its founder and lead creative, Ruigi Villaseñor. Raised in Manila in the Philippines, Rhuigi moved to the United States when he was 11 years old and would go on to create, arguably, one of the most important brands in streetwear right now. As a part of this success, the brand has teamed up with PUMA to work on collections of both footwear and apparel inspired by PUMA’s history in sportswear. This week, the two partners are set to debut their third installment in the ongoing project, which reworks classic PUMA silhouettes with Rhude’s colors and choice of materials. This time around, they are launching Rhude’s first signature model, aptly titled the CELL King. The new model takes inspiration from vintage leather soccer footwear, featuring a luxurious leather upper that uses stitching lines to provide the targeted support as well as a premium look and feel. The PUMA Formstrip is present in off-white suede on either side, while a co-branded lace flap sticks out from the top of the tongue.


PUMA’s latest signature silhouette created for Los Angeles’ Rhude, the CELL King, has been scheduled to debut later this week, on September 5th, 2020. Launching from both partners as well as select retail stores like Studios in Oakland for a price tag of $150. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more PUMA release news.

Rhude x PUMA CELL King
Release Date: September 5th, 2020
Price: $150
Color: Black/Off-White