PUMA’s lifestyle footwear has been the brand’s main focus in 2020, but this month they’re showing off something new. Based on the Reductionist Theory, the new lightweight UltraRide launches later this week.

PUMA’s new additions to their footwear lineup have expanded massively in recent years, as the German sportswear brand gains more and more traction amongst sneakerheads and athletes alike. While the recently revived Hoops division has been the center of the brand’s focus, their attention this month is on performance running, and the debut of the new UltraRide. Built around the Reductionist Theory, the UltraRide is as slimmed down as it gets, featuring a litany of lightweight materials for the upper as well as underfoot midsole cutouts to eliminate excess weight from the chunkier parts of the shoe. The UltraRide will debut later this week in five colorways at launch, giving everyone a chance at something they like.


PUMA’s brand new UltraRide performance running silhouette has been scheduled to debut later this week, on August 1st, 2020. Available in five initial color schemes, the UltraRide will come with a price tag of just $90, launching from both PUMA and select retailers. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more PUMA release news.

PUMA UltraRide
Release Date: August 1st, 2020
Price: $90
Colors: Black, Fizzy Yellow, High-Risk Red, Peach, Electro Green