PUMA’s sneaker options for women have expanded tenfold over the last several years, and the German sportswear brand is not slowing down. This month, PUMA introduced the Fashion Rebels franchise, housing the brand’s premium women’s footwear under one roof.

PUMA’s push to create more sneaker silhouettes exclusively for women has pushed the brand to be a leader in diversifying the world of footwear, thanks not only to their devotion to the shoes but also to the celebrity endorsees PUMA has attached itself to along the way. With stars like Selena Gomez, Rihanna, and now Dua Lipa all rocking various models, PUMA is in a prime position when it comes to creating women’s footwear. This month, the brand is taking another big step forward, with the introduction of the new Fashion Rebels line. Featuring three silhouettes, the Eris, Kyron, and Hedra, the Fashion Rebels ethos brings all three together through common elements like the wrapped outsole tooling, muted color schemes, and premium materials. Each silhouette brings something different to the table, the Eris being the sleek, simple leather model, the Kyron is a mesh and suede-overlain creation technical footwear, while the Hedra is a chunkier, avant-garde looking silhouette.


The latest additions to PUMA’s new women’s Fashion Rebels line premiered earlier this week, and are currently available directly from PUMA’s website in a number of colorways. The three silhouettes, Eris, Kyron, and Hedra, range in price from $90 for the Kyron to $120 for the Hedra. Check out the official images below for a better look at the new sneakers, and stay tuned to JustFreshKicks for more PUMA release news.