PUMA has been pushing their boundaries in 2020, daring themselves to see what awesome new silhouette or technology they can dream up. This week, we have our first look at XETIC, which makes its debut in the form of the new Calibrate Runner.
PUMA’s sneaker game has made advancements in leaps and bounds over the past several years, and the German sportswear brand is only looking up from here. This week, PUMA’s performance division has unveiled their latest new cushioning technology, which was developed in partnership with the MIT Design Lab. Titled XETIC, the name is derived from the term ‘auxetic materials’, which in this case, refers to the foam used in the midsole and its uncommon response to mechanical stress and strain. So, in tandem with the MIT Design team, PUMA came up with a horizontal figure-8 shape that is ideal for energy return, peppering it throughout the foam midsole to create a form that flexes and adapts with each step. PUMA’s XETIC technology will make its debut on the new Calibrate Runner, which incorporates the new foam as a visible piece of the shoe’s design underfoot. The new technology is paired with a lightweight knit upper, making the Calibrate runner a viable option for both performance and casual wear.
PUMA CALIBRATE RUNNER FIRST LOOK & RELEASE INFORMATION
PUMA’s new Calibrate Runner, featuring XETIC technology designed in partnership with MIT, has been scheduled to release later this month, on August 28th, 2020. Arriving in both men’s and women’s sizes and colorways, the Calibrate silhouette will come with a price tag of just $140 and will be available from both PUMA and select retailers. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more PUMA release news.
PUMA Calibrate Runner
Release Date: August 28th, 2020