Nike has officially announced the return of its collaboration with New York artist Tom Sachs after reviewing its partnership, which had been paused in 2023 due to allegations against Sachs. This announcement marks a significant turning point in their relationship as Nike prepares to resume work on the highly anticipated NikeCraft Mars Yard 3.0.
The upcoming release continues the Mars Yard legacy, which began with the NikeCraft Mars Yard in 2012, followed by the Mars Yard 2.0 in 2017. The original sneaker had a niche following, but the Mars Yard 2.0 quickly became a favorite among sneakerheads, renowned for its distinctive design and rarity. Unworn pairs of the 2.0 still fetch thousands on resale platforms, solidifying its place as one of Nike’s standout models of the 2010s.
Nike paused its partnership with Sachs after reports surfaced alleging that Sachs fostered a volatile work environment. These allegations, published by Curbed in March 2023, detailed accounts of Sachs’ mistreatment of employees, including verbal outbursts and inappropriate behavior. Sachs responded by defending himself in an email to his studio, where he denied intentionally harming anyone and announced plans to formalize HR policies. Nike expressed deep concern over the reports and took time to assess its partnership with the artist.
Now, Nike is ready to move forward, citing Sachs’ recommitment to creating a respectful and inclusive workplace. In a statement, Nike confirmed: “Tom has demonstrated and recommitted to fostering a culture of respect and inclusivity… This next chapter of NikeCraft will uphold our shared passion for team, product, and storytelling excellence.” Sachs also expressed excitement about continuing the collaboration, sharing that the Mars Yard 3.0 is in its final stages of development and undergoing wear tests.
The NikeCraft Mars Yard 3.0 promises to build on the success of its predecessors, maintaining the unique design elements that have made the line so iconic. A teaser image featuring the inside tongue of the shoe with text identifying it as the Mars Yard 3.0 has already stirred excitement among fans.
NIKECRAFT MARS YARD 3.0 RELEASE INFO
The NikeCraft Mars Yard 3.0 is slated for release in 2025 through Nike.com and select retailers. Pricing details will be announced closer to the release date, but fans can expect it to follow the premium pricing of its predecessors.
NikeCraft Mars Yard 3.0
Release Date: 2025
Stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
Source: Complex / brendandunne