Nike Air Max 1 The BayNike’s Air Max 1 is getting a new regional update this season, dedicated to California’s San Francisco Bay Area. ‘The Bay’ version comes with suede and fur, and some unique motifs for the area.

The San Francisco Bay Area has long been somewhat neglected by sneaker brands, who prefer to pay tribute to more major cities like New York, Los Angeles, and Chicago. Still, the Bay has a long history in the world of footwear, one that Nike is celebrating this year with their upcoming ‘SF Chinatown‘ pack, and now, ‘The Bay’ Air Max 1. The latter only emerged this week, and shows a clean white take on the AM1 with various materials and nods to the region. The look begins with a white canvas base layer, adding the mudguard in cracked porcelain leather, with white tumbled leather for the midfoot and heel counters. The tongues come in a shaggy white fur, and feature Bay Area branded tags at the top. Swooshes have been altered to be a red embroidered feather, the meaning of which is currently unclear. Finally, a gum outsole and Nike Coast hangtags complete the look.


Nike’s upcoming Air Max 1 release dedicated to ‘The Bay’ has not been announced for release, though they are expected to arrive sometime this Spring. The all-white look comes with a variety of materials and hints of red, and will likely release via Nike’s SNKRS app and select retailers, with a focus on the California Bay Area. Check out the official images of the GS sizes below, and stay tuned to JustFreshKicks for more Nike release news.

Nike Air Max 1
Release Date: 2023
Price: TBA
Style Code: FJ4628-100

UPDATE 5/24/23: Nike’s release of their ‘The Bay’-themed Air Max 1 is scheduled to release early next month, on June 7th, 2023. The pure white style will be available from the SNKRS app for $160.

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