Nike’s Air Huarache is celebrating its 30th birthday this year, coming out in new colorways every month to celebrate. This week, Nike has unveiled a first look at a pair inspired by the shoe’s original ad campaign from the ’90s.

When Nike launched the Air Huarache in 1991, the brand’s incredible marketing team came up with a a slogan to go along with the debut of such an exciting product. The question of “Have you Hugged Your Foot Today?” soon became synonymous with the Huarache, thanks to the shoe’s neoprene inner booty that felt akin to a full-foot hug from your sneakers. Now, Nike is paying homage to that ad campaign with a special black colorway of the Air Huarache, emblazoned with the slogan across the shoe’s outsoles. This color comes with some special material changes as well, replacing the toe box with basic mesh, and the toe and quarter panel overlays with beautiful distressed leather in anthracite grey.

NIKE AIR HUARACHE 2021 “HUG YOUR FOOT” RELEASE INFORMATION

Nike’s next non-OG colorway of the Air Huarache to return to shelves, the triple-black “Anthracite” edition, has not yet been announced for release, though they are likely to land at retailers sometime in the coming weeks. The “Have you Hugged Your Foot Today”-themed pair will come with a price tag of $130, releasing from both Nike and select retailers. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more Nike release news.

Nike Air Huarache “Hug Your Foot”
Release Date: 2021
Price: $120
Style Code: DJ6890-001