As one of the leading brands for innovation, Nike has announced a new membership program. It will consist of kits that are catered specifically for younger kids.

While Nike has always focused on all age groups, the latest Adventure Club membership places emphasis onto kids. Not only does it look to innovate the way footwear brands approach the ever-growing feet of children, they also aim to do so in a eco-friendly way. With its newest initiative, the Swoosh brand will change the way people buy sneakers for their young ones. Named the Nike Adventure Club, the brand allude’s to the adventure-like mindset of the younger demographic (4c-7y).

The three membership plans offered are as followed: The first allows the member to receive 4 pair of shoes a year priced at $20/month with a pair every 90 days. The second consists of a $30/month plan that gives the member 6 pairs per year with a new shoe every 60 days. The final and most convenient option is the $50/month plan that consists of 12 pairs a year receiving a new pair every 30 days. Nike plans to help kids maintain an active and healthy lifestyle through its program. The membership also allows members to keep or recycle their unwanted shoes. With many models to choose from, Nike has once again stepped up their game by providing different alternatives on how we purchase shoes.


While the program will launch this August 12th 2019, those interested can sign up now via Continue reading below for a look at the kit and its contents. As always, be sure to follow JustFreshKicks for all Nike related news.