Nike first debuted a fully-functioning form of their Electronic Auto-Reactive Lacing technology back in 2015. Now, four years later, the next evolution is finally here. Check out the Nike Adapt BB, returning next month in a Nike MAG-inspired look.

The Nike Adapt BB is back for round 3. After making its debut during the NBA’s All-Star Weekend in January, the Swoosh’s second widely-available auto-lacing shoe is set to drop in a third colorway later this month. The new look is a throwback to the original concept for Nike’s EARL technology first dreamt up in 1985 for the movie Back to the Future II. Titled the Nike MAG, it wasn’t until 2015 that the Swoosh would make their electronic lacing dream a reality, with the help of some heavy hitters like Tinker Hatfield and Tiffany Beers. Now, four years later, EARL is in full swing after the launch of the first completely court-ready Adapt shoe. Now, the signature look of the original MAG will find its way onto the new Adapt BB. Dressing the upper in a basic grey tone, the MAG’s eye-catching yellow, red, and green accents are applied to both the heel and tongue tabs, while a translucent blue outsole also harkens back to the classic ’85 look.


Nike’s latest auto-lacing performance silhouette is set to return on May 29th, 2019, in a brand new Nike Mag-inspired colorway. The Adapt BB will release on SNKRS at 10AM EST for a retail price of $350, although you can check current prices and buy them now on StockX. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more Nike Adapt release news.

Nike Adapt BB
Release Date: May 29th, 2019
Price: $350
Color: Wolf Grey
Style Code: AO2582-002

Words by Ben Serleth