Key Details
- New Balance chairman Jim Davis was photographed wearing what is believed to be the unreleased 990v7.
- The first tease came from a photo taken at New Balance's Boston headquarters.
- New Balance also teased the 990v7 on a billboard near Hester and Lafayette Streets in New York City.
New Balance is pulling back the curtain on the 990v7, the next chapter for a lineup that has run on the 990v6 since 2022. Two separate teases now point to the silhouette’s existence, though neither gives a complete view of the shoe just yet.
The first sighting traces back to Loopwheelers founder Satoshi Suzuki, who shared a photo taken during a visit to New Balance’s headquarters in Boston. In the image, company chairman Jim Davis wears a sneaker unlike anything previously released, one now widely believed to be the 990v7. New Balance followed that up with a billboard posted near Hester and Lafayette Streets in New York City, giving fans another partial glimpse of the shoe. Anyone tracking the rollout can keep tabs through JustFreshKicks’ Sneaker Release Dates hub as more details surface.
The New Balance 990v7 Design
From what’s visible so far, the 990v7 breaks from the rounded profile that defines the 990v6. The body reads longer, the ankle sits lower, and the overall shape leans closer to older 99X models like the 2040v5 than to the outgoing version. New Balance has only shown the sneaker in its familiar grey colorway, and sharper images have not yet surfaced.
What Does the New Balance 990v7 Look Like Compared to the 990v6?
Early images show a longer, lower profile than the 990v6, with a flatter ankle cut and a shape that leans closer to older 99X models like the 2040v5.
New Balance 990v7 Release Information
A release date, price, and retail list for the New Balance 990v7 have not been announced. So far, New Balance has only confirmed the shoe’s existence through a photo taken at its Boston headquarters and a billboard tease in New York City, with a full unveiling still to come.
New Balance 990v7
Color: Grey
Style Code: TBD
Release Date: TBA
Price: TBD
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Photos: @HoodyJandro / @ChefDoomy
