Finnish sneaker brand Karhu made a splash a few years ago when Kanye West was spotted wearing their famous Aria. Now, the brand is using the same silhouette to a piece of Finnish pop culture: Tove Jansson’s Moomin.
“Inspired by Tove Jansson’s Moominland Midwinter book, Karhu and Moomin are launching its newest collaboration on Saturday, the 22nd of February. Karhu skis were one of the first produced items in a small workshop located in downtown Helsinki, where locally sourced birch was transformed into winter forms of transport. Worn by world champions, skiing has helped to shape the brand. After searching through Moomin Character’s rich digital archive, the Karhu design team was attracted by the ski drawings from the “Moominland Midwinter” book from 1957. In this story, Moomin troll overcomes his amazement and isolation, and with the help of the wise Too-ticky and the fearless Little My, begins to explore the glittering new landscape. For this project, the Karhu team chose the Aria 95, a mid-90s runner which features a monosock construction. The monosock not only provides added comfort, but it also reminded the Karhu team of the hill, on which Moomintroll was taught how to ski. Even though he explicitly stated, “But no high hill”, his first attempt was still an unfortunate one.”
MOOMIN X KARHU ARIA RELEASE INFORMATION
The special edition release from Tove Jansson’s Moomin and Finand’s Karhu is scheduled to release later this week, on February 22nd, 2020. This limited-edition release will be available from select Karhu retailers like Hanon via raffle, with a retail price of approximately $160. Check out the product shots below for a better look, and stay tuned to JustFreshKicks for more Karhu release news.
