At long last, Russell Westbrook will release a signature basketball shoe with Jordan Brand. The announcement of the Jordan Why Not Zer0.1 came fresh off the heels of several leaked images, which gave fans an early look at what to expect from the OKC superstar.

The shoe’s construction is both new and innovative while still making strong references to original Jordan sneakers. One of the most noticeable features of the shoe is the extremely pronounced heel counter that covers the back of the shoe. The ribbed cover extends from the mid-foot diagonally backwards towards the achilles heel. Although much larger, this heel cover is reminiscent of the Air Jordan XV from 2000. The rest of the upper is constructed from two large pieces of mesh which are used to hide the lacing system, capped with an Air Jordan V inspired lace toggle for quick and easy locking. For extra security, a padded strap is added to cover the lace lock and interior tongue. The strap is emblazoned with Westbrook’s ‘RW’ logo, while the interior tongue displays ‘WHY NOT.’

The first colorway is an ode to the man that created the brand. The shoe follows the classic Jordan red, white, and black staple. The large heel counter is jet black, countering the black and white collage of images throughout the forefoot of the shoe. These images feature important headlines and references to the careers of Westbrook, Jordan, and the storied histories of their work with Nike.


This limited edition colorway, titled the “Mirror Image” will release in very limited quantities on January 15th for $125. Stay tuned for more updates.

Jordan Why Not Zer0.1 “Mirror Image”
Style Code: AA2510_104
Release Date: January 15, 2018
Price: $125