The Air Jordan 3 is celebrating its 30th anniversary this year. With the more anticipated Retro releases for the year already behind us, we now look forward to various other versions, like the simple Retro “Mocha” makeup that has been a hit since its release.
The Air Jordan 3 is back in 2018. To celebrate one of the greatest Jordan’s of all time, the brand has been releasing coveted colorways like both the original white & black “Cement” pairs. So far, every Jordan 3 to hit shelves has flown off, proving that even after 30 years Tinker’s designs are still timeless. Now, we have our first great look at another sought-after retro Jordan 3, though this one is much more low key.
The Air Jordan 3 “Mocha” is one of the original colorways of Jordan Brand’s legendary third model. While the unique colorway has grown to become one of the most coveted of the 3’s, it has not always been that way. In fact, the color was widely considered a flop when it first debuted. Pairs sat on shelves for months in 1988 and 1989, as the understated brown look was too plain for consumers who had become used to Chicago Bulls colors on Jordan shoes. Soon, Jordan Brand had moved past the 3 and begun work on the 4. As the third entry moved out of production, colors became harder and harder to acquire. By the time the last few pairs of the “Mocha” Jordan 3 were disappearing from shelves, consumer opinion had mysteriously turned around. Now, the Mocha 3’s are some of the most sought-after pairs out there, despite how feel are on the market today.
AIR JORDAN 3 RETRO “MOCHA” RELEASE INFORMATION
The Air Jordan 3 is set to return in its legendary Retro “Mocha” colorway on December 15th, 2018. The simple white and brown look will retail for the usual $190 from both Nike and select retailers. Check out the early images below for a better look, and stay tuned to JustFreshKicks for more exciting Air Jordan release news.
Air Jordan 3 Retro “Mocha”
Release Date: December 15th, 2018
Color: White/Chrome-Dark Mocha
Style Code: 136064-122