JJJJound and Reebok are back. After unleashing their collaborative Club C last Summer, the two are reuniting for a second iteration of the classic trainer, now in a new white and beige color scheme, coming soon.

Founded by Justin R. Saunders in Montreal in 2006, JJJJound began its journey simply as a self-described “digital mood board”. Built around the idea of studying timeless design to find out what makes it so transcendent, this website model would eventually grow to become things like Tumblr and Pinterest. JJJJound’s unmistakable level of quality and consistency made it a mainstay for design enthusiasts, and their affinity for the brand eventually led them to work on their own offerings, producing high-quality, durable goods in basic styles.

Now, JJJJound is known for its refined and incredibly thoughtful iterations of basic versions of products, ranging from coaches jackets to oxford shirts, notepads, and bottle openers. The studio is also known to release some exciting collaborative projects, like the Reebok Club C from 2019 that still fetches absolutely ridiculous prices for the silhouette. Luckily, the two are back with another release in 2020, this time applying an even more subtle white and beige color scheme for the ’80s trainer. The beige tones on this pair are limited, appearing only on the inner lining and a thin nylon strip running along the outside, while a solid white body and gum rubber outsole complete the look.


The next project from Canada’s JJJJound and Reebok, featuring the second iteration of their collaborative Club C, has not yet been announced for release, though given their previous drop, there will be very little time between the announcement and the drop itself. Pairs will be available exclusively from JJJJound for approximately $100. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more Reebok release news.

Update 11/4/20: JJJJound and Reebok quietly released their latest edition of the Club C late last week, launching the shoes on the Canadian brand’s website as well as announcing that they would release once more later this year from Reebok’s own website. Priced at just $100, pairs are seemingly less limited this time around, so stay tuned to an official date for the Reebok release.

JJJJound x Reebok Club C
Release Date: Coming Soon
Price: $100

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