The world of sneakers is no stranger to collaborations, but when two iconic brands like Hello Kitty and adidas Originals come together, it’s bound to create a buzz. Fresh off their successful Spring 2023 collaboration on the Stan Smith, the duo is back, setting their sights on the legendary adidas Samba.

The Hello Kitty x adidas Samba 2.0 is a delightful blend of classic design and playful aesthetics. At its core, the shoe retains the Samba’s iconic silhouette but introduces a modern twist with its chunky, semi-translucent sole. The primary color palette is a clean white leather base complemented by sleek black suede overlays on the Three Stripes and toe area. However, the real showstopper is the intricate Hello Kitty character embroideries that grace the entire upper, bringing a touch of whimsy to the design. To round off the look, pops of pink accentuate the heels and match the rubber sole, while the insoles proudly display the Hello Kitty branding.

But what makes this collaboration truly special is the attention to detail. From the character-shaped embroideries to the debossed “Hello Kitty” branding on the midfoot, every element has been thoughtfully curated to celebrate the union of these two iconic brands.


Anticipation is building for the release of the Hello Kitty x adidas Samba 2.0. Sneaker lovers can mark their calendars for the Holiday season of 2023. The shoes will be available at select adidas Originals retailers, both in physical stores and online at Stay tuned to JustFreshKicks for more of the latest sneaker news, release dates, and restock alerts.