future-reebok-681x383Hip Hop artist Future has just announced his partnership with Reebok via Instagram. He will be joining rapper Kendrick Lamar & future sneaker collaborations are on the way.

Earlier today via Instagram rapper Future Hendrix announced his partnership with Reebok. He is now joining Kendrick Lamar, who has already had multiple high profile collaborations with the brand. Make sure to be on the lookout for some releases during his highly anticipated Summer Sixteen Tour (alongside Drake) which is starting July 20th. Todd Krinsky, Global Vice President of Reebok Classic and Entertainment said, “Bringing Future aboard is another step forward for Reebok Classic, which has enjoyed a strong year behind a similar partnership with Kendrick Lamar and the 20th Anniversary celebration of Allen Iverson’s Question sneaker.” He also went on to say, “Future exudes the type of fearlessness and authenticity that Reebok Classic stands for, This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”

Future replied on his partnership by saying,

“I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”

What are your thoughts on the Future x Reebok Partnership? Be sure to let us know in the comments section below. Continue reading to view on foot photos of what’s to come worn by Future himself, and stay tuned with JustFreshKicks for more future updates.



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