PUMA’s ongoing collaboration with First Mile continues this month, introducing a new range of apparel and footwear made from FM’s recycled materials, and releasing later this week.
Sustainability is the name of the game in the footwear and apparel industries right now, as excessive consumerism and a penchant for careless manufacturing become rising problems around the world. Thankfully, brands are taking it upon themselves to introduce more environmentally friendly manufacturing processes into their supply chains. PUMA has even gone as far to strike up a partnership with Pennsylvania’s First Mile, an organization dedicated to creating jobs globally though community-based recycling programs. The collaborative collections have also made use of the materials recycled by these programs, creating new products out of old waste. This month, the two are set to release a new capsule collection featuring a range of apparel as well as the new Fuse workout shoe, all constructed from recycled materials. The Fuse is the highlight of the project, made from approximately 64% recycled materials by weight and built to provide much-needed grip and stability during intense workouts.
FIRST MILE X PUMA FUSE RELEASE INFORMATION
The partnership between PUMA and the Pennsylvania-based First Mile continues later this week, on April 6th, 2021, with the release of the new Fuse sneaker. built for tough workouts, the recycled materials silhouette comes with a price tag of just $90 and launch in two colorways. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more PUMA release news.
First Mile x PUMA Fuse
Release Date: April 6th, 2021
Colorways: Black & Eggnog