Nike’s Element series has become a common sight on release calendars since it first debuted last year. Now, in 2019, Nike is taking the Element 55 to the next level, mixing it into collaborative projects, like their latest with ICETEES’ Fera Schmidt.
Fera Schmidt’s eye-catching take on the Nike React Element 55 takes inspiration from the designers dual lives in New York City and her Bolivian hometown, Santa Cruz de La Sierra. First, the entire silhouette is covered in a neon green tone, a color that Schmidt says reminds her of the lush landscape surrounding the town, which she counters with a tiny flash of orange around the heel counter, which is meant to symbolize the lighting in her New York City apartment. Fera also stated that the yellow/orange hybrid tone represents the creative energy she feeds off of in NYC, as well as the famous taxi cabs and neon lights. The two contrasting tones were chosen to show the differences between the two countries, while black Nike branding completes the look.
FERA SCHMIDT X NIKE REACT ELEMENT 55 “B2-FERA” RELEASE INFORMATION
The latest Nike React Element 55, styled by Bolivian fashion designer Fera Schmidt, will make its debut tomorrow, August 19th, 2019 directly from Nike. The highlighter-colored pair, paying homage to Schmidt’s hometown, will likely retail for the Element 55’s usual $130 price tag. Check out the official images below for a better look at the new project, and stay tuned to JustFreshKicks for more Nike release news.