New Balance’s hot streak continues this week with another high profile collaboration, this time with UK retailers END. Clothing. Following up their “Dusk” collection from 2018, the pair have cooked up a trio of MSX-90s in a “Purple Haze” theme.


Boston’s most famous shoemakers are not just an American brand. With factories all over the world, New Balance produces their shoes on a global scale, with their most famous facilities in the United States and the United Kingdom being used to manufacture the luxurious “Made In” series. These factories also help handle the premium nature of their collaborative projects, like the 43Einhalb 1500 previewed earlier this week. Now, another product from the UK facility has surfaced online, this time in partnership with menswear retailers END. Clothing.

The latest work from END. Clothing and New Balance uses the new MSX-90 silhouette as a canvas for three unique color schemes. Titled the “Purple Haze” pack, this follow up to their “Dusk” collection from last year covers the mesh and suede in various shades of grey, brown, and a heavy dose of purple and lilac hues.

END. Clothing’s Launches system will be accepting raffle entries until March 29th, 2019 at 1:00 PM EST for their latest project with New Balance. The trio of MSX90s will retail for a cool $135, including the incense and incense tray. Check out the promo images below for a better look, and stay tuned to JustFreshKicks for more New Balance release news.