Celebrating a decade of their iconic collaboration, Boston’s Concepts and New Balance are set to re-introduce the revered Concepts x New Balance 998 “C-Note.” This sneaker, initially debuted in September 2013, was crafted as a tribute to the hundred-dollar bill. The initial launch was timed perfectly with New Balance’s celebration of the 998’s 20th Anniversary, marked by a slew of collaborations with various brands and shops throughout that year.

The 2023 rendition of the “C-Note” is expected to carry an “Old Money…” tagline, hinting at its rich legacy. Deon Point, the creative genius at Concepts, has teased the sneaker’s return on social media. This upcoming version might be influenced by the recently revamped original model, which was part of Teddy Santis’ Made in USA collection launched earlier in the year. The shoe’s shape is a notable difference between the 2013 and the anticipated 2023 version.


The Concepts x New Balance 998 “C-Note” is scheduled for release on October 5th, 2023. It will be available at Concepts, New Balance, and selected retailers, both online and in-store, for $220. Stay tuned to JustFreshKicks for more of the latest sneaker news, release dates, and restock alerts.

Concepts x New Balance 998 “C-Note”
Release Date: October 5th, 2023
Retail Price: $220