This week, German sportswear brand PUMA has announced a new partnership with London’s Central Saint Martin school, which kicks off next month with the new “Day Zero” footwear capsule collection.
When sneaker companies give up-and-coming designers and creatives the chance to work on their own sneakers, everybody wins. That is the premise behind PUMA’s latest collaboration, which puts some of their hottest sneakers into the hands of fashion students at London’s Central Saint Martins school, and asks them to deliver their own take on the various lifestyle models. The result is a highly unique collection of footwear, one that does not exactly follow a strict design premise for the shoes, the RS-X3, Future Rider, and Ralph Sampson Lo. First up, the RS-X3, which comes in an eye-catching mix of yellow, purple, blue, and orange tones set against a black background, and complete with a world map that acknowledges the global challenge of providing clean water. Next, the Future Rider, which appears to take some inspiration from popular Virgil Abloh releases, utilizing a second set of laces wrapping around the shoes, colorful accents, and premium materials. Finally, the Central Saint Martins Ralph Sampson Lo completes the pack with a fairly simple build consisting of an all-canvas upper scrawled with handwritten notes that make reference to world issues like the lack of water and food. In addition to the designs, Central Saint Martins students were challenged to use materials and manufacturing process that are less harmful to the environment than typical sneaker production.
CENTRAL SAINT MARTINS X PUMA “DAY ZERO” COLELCTION RELEASE INFORMATION
The upcoming “Day Zero” collection from PUMA and London’s Central Saint Martins art school is scheduled to launch later next month, on March 19th, 2020. The collection of footwear will range in price from $80 to $110, and will likely be exclusive to PUMA’s website, with no wider release currently planned. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more PUMA release news.