Jayson Tatum signed with Jordan Brand in 2019 and his signature line launched in 2023 with the Tatum 1. Tatum is Jordan Brand's flagship active signature athlete, and the Tatum line represents Jordan Brand's continued investment in non-Air Jordan silhouette signatures alongside Luka Dončić's signature.
Tatum 1 (2023)
Launched in 2023, the Tatum 1 features:
- React foam cushioning — Jordan Brand's preferred mid-tier performance foam
- Zoom Air unit in heel — explosive takeoff support
- Low-to-mid-cut ankle collar — versatile guard/forward profile
- Aggressive multi-directional traction — court lockdown
- Premium textile/synthetic leather upper
- $110 retail price — accessible for young hoopers
Tatum 2 (2024)
The Tatum 2 released in late 2024 following Boston's 2024 NBA Championship (Tatum's first). It refined the silhouette with updated cushioning configuration and featured championship-themed colorways:
- "Legacy" — championship commemorative
- "Boston" — team-color tribute
- "Youth" — tribute to younger players Tatum mentors
- "Class of 2025" — forward-looking colorway
Career context
Jayson Tatum was drafted #3 overall by the Boston Celtics in 2017. His career highlights:
- Multiple-time NBA All-Star (2020-2024+)
- All-NBA First Team selections
- 2024 NBA Champion with Boston Celtics
- Career scoring peaks (30+ PPG seasons)
The 2024 championship was Tatum's first, arriving during the Tatum 2's development. It cemented his status as Jordan Brand's most significant active player.
Design philosophy
The Tatum signature line emphasizes:
- Versatility for Tatum's guard/forward hybrid position
- Accessibility — $110 retail makes the shoe available to young players
- Premium material callouts on hero colorways
- Jordan Brand visual identity (Jumpman branding, design language)