About Yeezy Boost

Quick Facts
Partnership PeriodFebruary 2015 – October 2022
DesignerKanye West
Core Technologyadidas Boost TPU foam
Signature SilhouettesBoost 350 V1/V2, 700 Wave Runner, 750, 500, 950
Total V2 Colorways40+ distinct releases
Peak Revenue$1.7 billion annually (2021)
Partnership EndOctober 25, 2022

Yeezy Boost refers to the adidas Boost-cushioned sneakers designed by Kanye West under the Yeezy brand from 2015 through 2022. Every Yeezy Boost silhouette integrates Boost — adidas's responsive TPU foam — in either a visible or encapsulated midsole configuration.

Timeline and silhouettes

- Yeezy Boost 750 (February 2015) — the first-ever adidas Yeezy release. High-top silhouette with full-length Boost
- Yeezy Boost 350 (June 2015) — the breakthrough low-top. Primeknit upper. "Turtle Dove," "Pirate Black," "Moonrock" OGs
- Yeezy Boost 350 V2 (September 2016) — iterated version with "SPLY-350" side striping. "Zebra," "Cream White," "Beluga" became lifestyle staples
- Yeezy Boost 950 (November 2015) — duck-boot style high-top
- Yeezy Boost 1050 (never released) — prototyped but shelved
- Yeezy Boost 700 (Wave Runner) (August 2017) — dad-shoe-style chunky silhouette
- Yeezy Boost 500 (April 2018) — rounded lifestyle silhouette with encapsulated Boost
- Yeezy Boost 350 V3 (2019) — quilted upper variant
- Yeezy Boost 700 V2, V3, MNVN — further 700-family iterations
- Yeezy Boost 450 (2021) — radical foam-based design

Resale market impact

The Yeezy Boost line created the modern sneaker resale economy. "Pirate Black" 350 V1 originally retailed at $200 and resold for $2,000+ in 2015. StockX launched in 2016 and grew on the back of Yeezy resale. By 2020-2021, the Yeezy business reportedly generated $1.7 billion in annual revenue for adidas.

Partnership end

adidas ended the Yeezy partnership on October 25, 2022 after Kanye West's antisemitic public statements. adidas sold remaining Yeezy Boost inventory in phases through 2023 and 2024, with donation proceeds going to anti-hate organizations. No new Yeezy Boost products are being produced by adidas.

Frequently Asked Questions

What was the first Yeezy Boost?

The first Yeezy Boost was the Yeezy Boost 750, released February 14, 2015. It was a high-top silhouette with Primeknit-lined leather upper and full-length Boost midsole, retailing at $350.

What's the most popular Yeezy Boost?

The Yeezy Boost 350 V2 is the most commercially successful Yeezy Boost silhouette. "Zebra," "Beluga," "Cream White," and "Black Red" colorways became signature releases of the 2016-2022 era.

How many Yeezy Boost 350 V2 colorways are there?

adidas released over 40 distinct Yeezy Boost 350 V2 colorways between 2016 and 2024. The V2 remains the most prolific Yeezy silhouette by release volume.

Is the Yeezy Boost still being made?

No. adidas ended the Yeezy partnership on October 25, 2022 and sold remaining inventory in phases through 2023-2024. No new Yeezy Boost silhouettes are being produced.

What is the "SPLY-350" on the Yeezy Boost 350 V2?

"SPLY-350" is the contrast-color side stripe detail on the Yeezy Boost 350 V2. It's a stylized reference to Kanye West's "Saint Pablo" tour and simply adds visual identity to the V2 silhouette.

Are Yeezy Boosts worth anything now?

With no new inventory, rare OG colorways have stabilized or appreciated. "Turtle Dove" 350 V1, "Pirate Black" 350 V1, and the original Wave Runner 700 hold significant resale value. Common V2 colorways from 2020-2022 have depreciated.

What size should I buy in Yeezy Boost?

Yeezy Boost 350 V1 runs one size large — size down one. V2 runs roughly true to size. The Yeezy Boost 700 runs true to size. The 500 runs half-size large. These fit notes are widely confirmed in the sneaker community.

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