Key Details
- Grey upper with exposed navy GEL units and shaggy suede.
- Joint branding sits just below the collar.
- First in hand images come from @gregyuna.
First looks at the ASICS GEL Mai 0.1 x KITH x Giorgio Armani “Dream of the Dune” emerged during the annual KITH trip. The images were shared by @gregyuna; KITH has not announced a release date or price; ASICS has not announced a release date or price.
The KITH 15th anniversary produced a retro of the ASICS GEL Lyte 3 “Salmon Toe,” a watershed collaboration for the New York store. This new pair reunites KITH and ASICS with Giorgio Armani on board.
Release Date, Price and Where to Buy
ASICS GEL Mai 0.1 x KITH x Giorgio Armani
Colorway: Dream of the Dune
Price: TBA
Release Date: TBA
Status: Reported (@gregyuna)
ASICS GEL Mai 0.1 x KITH x Giorgio Armani Design
The upper is a subtle grey, set against exposed navy GEL units. Shaggy suede panels add texture to a model that is unorthodox to begin with. A joint branding stamp sits just below the collar and carries the three names.
A teaser video shows Ronnie Fieg and the KITH and Armani teams discussing the influence of Armani’s Sahara Collection on the pack, and planning a single day to shoot a lookbook, editorial and fashion show. For the runway show, the teams made a brown bomber leather GEL Mai 0.1 to match the collection, alongside a classic grey pair. Fieg also previews a second silhouette that he describes as “heavy and special,” with more details on the full pack still to come.
The GEL Mai 0.1 is already a favorite of Ronnie Fieg. A Japan colorway of the model was dropping in October 2025, so this is not its first appearance in a special look.
Will the GEL Mai 0.1 Launch as a “Monday Program” Release?
Reports expect a “Monday Program” launch, which KITH has not confirmed. That is the weekly format KITH uses for select releases.
Frequently Asked Questions
Has Giorgio Armani Worked With KITH Before?
Yes. The partnership began in 2024 with “The Archetype,” a suiting collection built around four “character” concepts. It later grew to include a KITH & Giorgio Armani line for the New York Knicks.
Is Giorgio Armani a Regular Sneaker Collaborator?
No. The Italian luxury house has mostly focused on its own products or worked with a small circle of outside partners, such as 10 Corso Como and Sergio Rossi. A footwear collaboration is a notable step.
Has the GEL Mai 0.1 Released in Other Colorways?
A Japan colorway of the GEL Mai 0.1 was dropping in October 2025. Ronnie Fieg has long favored the silhouette.
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Photos: @gregyuna.
