The Air Jordan 1 Low Goes Premium in a New Magenta Color Scheme

The Air Jordan 1 Low jumped in popularity last year, thanks to popular releases from the Nike SB team and Travis Scott. Now, the legendary sneaker is making regular rounds in new colorways, like the premium “Magenta” look, coming soon.

The Air Jordan 1 has been the center of the sneaker world for the past 5 years, since Nike and Jordan celebrated the historic shoe’s 30th anniversary back in 2015. The 1 has been a staple of releases calendars ever since, and 2020 is no different. Jordan Brand’s latest offering of their low-top 1 isn’t just any old colorway, however. The new “Magenta” look upgrades the shoe’s construction with premium materials, adding sleek black tumbled leather to the lacing system and Swoosh, while perforated magenta suede runs alround the heel and collar of the shoe. The toebox and quarter panels feature standard plain white leather, while magenta laces round out the new look.


The latest Air Jordan 1 Low to surface online has not yet been announced for release, though we expect them to drop sometime in the coming weeks. The luxurious new Magenta colorway will likely retain the usual $90 price tag, and launch from both Nike and select retailers. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more Jordan release news.

Air Jordan 1 Low
Release Date: Coming Soon
Price: $90
Color: Black/White-Magenta
Style Code: CK3022-005

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