The Air Jordan 1 is launching in exciting new colorways all year round. After recent hits like the “Game Royal” and “Bred Toe”, Jordan Brand is looking to expand on the Jordan 1 Retro Premium line with a new “Pure Platinum” colorway.

The Air Jordan 1 Retro High is arriving in stores in an unprecedented number of colorways in 2018. With several hot iterations already sold out everywhere, Jordan is looking to keep building on their momentum. After two new colorways of the Jordan 1 High Premium arrived at overseas retailers last week, another “Pure Platinum” version has also surfaced for purchase. Taking inspiration from other Jordan Brand models with the same name, the entire upper is swathed in creamy, luxurious white leather. The midsole is the only breach in uniform here, coming this time in a Sail hue similar to the original Jordan 1 soles. The latest addition to the premium Jordan 1 lineup for 2018 is a great Spring pick-up for fans of the 1 with its triple-white tones. If this colorway doesn’t quite do it for you, be sure to head over and check out our early in-hand look at the upcoming Air Jordan 1 Retro High OG “Shadow” dropping in April.


The new Air Jordan 1 Retro High Premium has not yet been scheduled for a United States release. However, the new “Pure Platinum” colorway recently surfaced for purchase at French retailer Corner Store for $170. This could mean a stateside drop in the coming weeks, so keep it locked to JustFreshKicks for more information about a release.

Air Jordan 1 Retro High Premium “Pure Platinum”
Release Date: TBD
Price: $170
Color: Pure Platinum/Pure Platinum
Style Code: AA3993-030