The adidas Pureboost Go is finally here. After leaked images have plagued the internet for several weeks, the new silhouette is lining up to be a fiery new entry in the franchise. Thanks to adidas, we got our hands on a pair to break down the new runner.
The adidas Pureboost line has expanded almost yearly since it first released back in the early days of Boost. Originally, the franchise was designed as a lightweight, neutral offering for runners who were simply looking for a smooth, comfortable ride. Since then, the Pureboost family has evolved exponentially, spawning offshoots of the popular franchise for different feet and purposes. This month, the Three Stripes unleashed the latest addition to one of their most popular lines: the Pureboost Go.
The adidas Pureboost Go is a revolutionary next step in the original Boost family. The team over at adidas Running has packed plenty of innovation into the latest iteration, making the Pureboost Go worthy of at least trying on. For starters, adidas is swiftly and succinctly moving away from the “burrito” tongue construction that debuted last year. This build allowed for two layers of the tongue to loop back on themselves, a design that, in theory, made the transition between tongue and paneling much smoother for the wearer. However, many fans found that this was not the case. Instead, the wrapped tongue would end up out of position, and rubbing ankles in a painful way. Now, the brand is returning to a more standard build for the Go. The knit tongue is attached to the lower pieces of the eyelets via elastic, allowing the top to move around freely with your ankle.
One of the best improvements in the new Pureboost Go is the use of knit textile throughout the upper. The past few years, adidas has introduced several variations of their famous Primeknit material, allowing for a different feel depending on which kind is used and where. This time around, the Three Stripes has opted for a basic standard knit instead of their top-of-the-line PK. The upper is slightly thinner than the landmark Ultra Boost Primeknit, which allows the Pureboost Go to be more flexible and giving in its construction.
Simply put, the Pureboost line cannot be compared to the Ultra Boost in terms of performance. This is because the two are built for entirely different purposes, with different constructions and likenesses. However, that doesn’t mean we can’t compare them by the numbers. According to their respective product pages, the Pureboost Go is lighter than the Ultra Boost, weighing in at 10.4 ounces as opposed to the latest UB’s 10.9. While not a massive difference, it is still intriguing that the Go would weigh in as the lighter model.
The most enticing piece of innovation in the new Pureboost Go may be the improved Boost midsole. Touted as one of the key selling points by the brand, the new silhouette features a midsole very similar in shape to previous models, this time with a much wider forefoot. The improved Boost sole provides a larger plane for your foot to land on when running or training, meaning that the outer edges of your foot receive more support from below. The new feature is most prevalent when making sharp turns or cutting corners, an incredibly useful trait for a shoe designed for the urban running environment.
The new and improved Pureboost Go is an overall win for adidas. The departure from last year’s burrito-fold was a smart move, as more consumers are likely to find this much more comfortable to wear. The soft knit upper is perfect for the shoe in allowing your foot plenty of breathability and flexibility, however, it can be a bit too loose if you land at a bad angle, though this is largely counteracted by the widened sole. Once again, Boost technology comes through as the star of the show, with its incredible energy return and slight midsole drop for a steadier stride. We recommend the new adidas Pureboost Go for urban runners who do not require an abundance of support from their shoes and are looking for a lightweight, form-fitting alternative. Read on for more information on how to pick up a pair.
ADIDAS PUREBOOST GO RELEASE INFORMATION
The new adidas PureBoost Go is available now. The brand-new Go silhouette made its debut in understated colorways for both men and women at just $120. With such a low price point, expect the PureBoost Go to be a very casual running shoe available from adidas and select retailers. Check out our detailed images below for a closer look, and stay tuned to JustFreshKicks for more adidas release reviews.
adidas PureBoost Go “Grey”
Release Date: July 19th, 2018
Color: Grey/Core Black/Hi-Res Orange
Style Code: AH2324
adidas PureBoost Go “Black”
Release Date: July 19th, 2018
Color: Core Black/Grey/Grey
Style Code: AH2319
Words by Ben Serleth, images by JustFreshKicks
Disclosure: Products links may be affiliated in return for commission, and shoes were provided by adidas to review.