Damian Lillard, the esteemed guard for the Milwaukee Bucks, has officially unveiled his ninth signature shoe with adidas, the Dame 9, during a private event in Indianapolis. This reveal comes as part of the festivities surrounding the NBA All-Star Game, marking a significant moment for both Lillard and adidas. The Dame 9, showcased in a striking red and black colorway, represents the latest innovation in Lillard’s signature footwear line, promising to deliver both style and performance on the basketball court.

The Dame 9’s design is characterized by its vibrant red and black scheme, accented with a neon logo on the tongue that captures attention. Adidas’ Three Stripes are strategically placed on both sides of the shoe, while nine dots on the heel commemorate the model’s number, adding a layer of symbolism to the design. This latest model continues the tradition of Lillard’s signature series, which is known for its dedication to quality, performance, and style.

Lillard’s journey with adidas has been marked by a series of successful releases, with the Dame 9 being the latest addition to an already impressive lineup. As one of the few NBA athletes to reach nine consecutive signature models with a single brand, Lillard’s achievement places him in an elite group, underscoring his impact on the game and the sneaker culture.


The adidas Dame 9 is set to release in 2024, with availability at select adidas Basketball retailers, both in-store and online, as well as on adidas.com. While the retail price has yet to be announced, this release is highly anticipated by fans of Lillard and sneaker enthusiasts alike, eager to get their hands on the latest from the Dame series.

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