Key Details
Price: $210Style Code: M991LB1
- The New Balance 991 'Chocolate Plum' rebuilds the 2001 Made in UK silhouette with an all-leather upper, replacing the original's mesh-and-suede mix with a pebbled leather construction.
- The pair features a Caramel Cafe brown base etched with a grid pattern that mimics mesh texture, layered with light tan mid panels and rich Chocolate Plum outer walls.
- The 991 introduced ABZORB cushioning to the 99X series at launch and laid the groundwork for the v2 refresh that has dominated New Balance's Made in UK program in recent years.
Despite the reign of New Balance’s 991v2 in the last two years, the brand is still cooking new pairs of the original 991 model. This week, the retro runner has surfaced in a “Chocolate Plum” style, featuring an all-leather construction.
New Balance’s 991 silhouette first release in 2001, debuting as a cornerstone of the brand’s 99X series and the first major silhouette of the new millennium. Originally designed as a premium running shoe, the 991 introduced advanced cushioning with ABZORB technology and a refined upper that blended mesh, suede, and leather for comfort and durability. Over time, it transitioned into a lifestyle staple, celebrated for its quality construction and timeless style, and eventually spawned a v2 variant in the 2020s.
The 991v2 has been New Balance’s go-to model for their Made in UK program for the last few years, but recently the Boston brand has been revisiting the classic 991 style for some special releases. This week, the runner has surfaced in a new all-leather construction, a more premium take on the now-lifestyle sneaker. The look features a Caramel Cafe brown base etched with a grid pattern to give the appearance of a mesh textile. The shoe’s mid layers are added in a light tan shade, while the outer panels come in a rich Chocolate Plum brown pebbled leather to complete the look.
NEW BALANCE 991 “CHOCOLATE PLUM” RELEASE INFORMATION
New Balance’s next pair of the original 991 silhouette has not been announced yet, but is coming soon in Spring 2026. This edition of the 2001 running shoe come in a premium all-leather construction, dressed in brown shades of Chocolate Plum and Caramel Cafe. Pairs will likely be available from both New Balance and select retailers, and pricing is estimated to start at $210.
New Balance 991
Color: Chocolate Plum/Caramel Cafe
Style Code: M991LB1
Release Date: 2026
Price: $210
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
