New Balance’s 740 revival got off to a hot start at the end of 2024, with several collaborations leading its return. This week, the slim silhouette has surfaced in a new “Dawn & Dusk” pack, coming soon.
Last year, New Balance reintroduced another retro model to their catalog, the 740. Originally a 2000s era running silhouette, the model has been repurposed for their lifestyle offerings and has landed with a wide range of colors, collaborations, and a very accessible price point. Projects from Aminé, CNCPTS, and atmos have all hit shelves already, making way for New Balance to drop some of their special edition pairs, like the new “Dawn & Dusk” pack.
The first special release of the 740 for New Balance’s in-line catLog surfaced this week, coloring the silhouette in two matching styles for a dawn & dusk inspired combination. Both pairs feature a colorful gradient for the shoe’s mesh base layer, using black for the overlays and midsoles to frame each look. The Dawn pair starts with a pale yellow at the tongue, and fades to orange, then purple towards the bottom of the shoe. The Dusk look starts in hot pink, before quickly transitioning to a dark purple shade.
NEW BALANCE 740 “DAWN & DUSK” PACK RELEASE INFORMATION
New Balance’s latest colorways of the 740 retro have not been announced for releas eyet, but are likely to arrive during the Summer 2025 season. Featuring two colorful styles representing of the sky during dawn & dusk, pairs will be available from both New Balance and select retailers, likely for the usual $140.
New Balance 740 “Dawn”
Style Code: U740GE2
Release Date: 2025
Price: $140
New Balance 740 “Dusk”
Style Code: U740GY2
Release Date: 2025
Price: $140
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
