Cooper Flagg, the top-rated college recruit and potential first pick in the 2025 NBA Draft, has signed a significant shoe deal with New Balance. This partnership aligns with Flagg’s roots, as he grew up in Newport, Maine, just 25 miles from a New Balance factory in Skowhegan. This deal holds personal significance for Flagg, who remembers visiting the brand’s tent sales with his family for back-to-school shopping. Flagg stated, “The connection with New Balance as a family company with Maine roots makes this really different and special.”
New Balance is known for creating unique endorsements, and Flagg’s deal is no exception. The brand released an ad featuring Flagg in his hometown, highlighting his Maine roots. This partnership reflects a deeper connection than just sports, as it resonates with Flagg’s personal history and community.
Flagg’s impact will extend beyond the basketball court. He is set to participate in lifestyle and community projects aimed at supporting young athletes. This collaboration is expected to be transformative both for Flagg’s career at Duke and his future in the NBA.
Stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
