New Balance continues to unveil new colorways of their retro 550 basketball model, this month ditching their usual neutral white makeup for a new ‘Blue Groove’ style with black leather uppers.
New Balance’s 550 is one of their most popular models of recent years, dominating the brand’s release calendars with new drops on a monthly basis. This comes in part from the silhouette’s initial reintroduction to the NB lineup, which came courtesy of a collaboration with Aimé Leon Dore, blowing up the old school basketball shoe popularity to new heights. Since then, New Balance has stuck to a formula with their 550 release, crafting mostly neutral color schemes with occasional colorful accents. This week, things are shaking up a bit, with the new ‘Blue Groove’ iteration. This pair features an upper in black leather, adding the namesake Blue Groove shade to the shoe’s midlayers, ‘N’ logos, and various branding around the new style, while a white midsole and grey outsole complete the look.
NEW BALANCE 550 ‘BLUE GROOVE’ RELEASE INFORMATION
New Balance’s latest new color scheme of the retro 550 basketball shoe has been scheduled to release next week, on October 19th, 2022. Dressed in a black and ‘Blue Groove’ color scheme, pairs of the low-top model will be available directly from the New Balance website for the usual $110 price tag. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more NB release news.
New Balance 550 ‘Blue Groove’
Release Date: October 19th, 2022
Price: $110
Color: Black/Blue Groove
