Baltimore retailer YCMC has released a number of projects with New Balance, adding another to the list this week. Featuring the 990v3 in a neutral colorway, they encourage you to wear it your way with multiple lace options included.
New Balance’s 990 series of sneakers were first popularized as lifestyle sneakers in the DMV area around Washington DC. Now beloved by sneakerheads around the world, New Balance still has plenty of love for the area, and teams up with local retailer YCMC for regular collaborations, the latest of which was announced this week. Straying from their usual colorful releases, the latest YCMC pair features the 990v3 dressed in a neutral palette of white, grey, and brown tones. Beginning with a grey mesh base layer, the shoe’s suede portions are added in an off-white shade, with brown accents making up the tongue and mid layers. Pairs will also come stocked with four different sets of laces for the option to switch things up a bit and make the pair your own.
YCMC X NEW BALANCE 990V3 RELEASE INFORMATION
The upcoming New Balance 990v3 from Baltimore’s YCMC retailer is slated to release later this week, on August 25th, 2022. Dressed in Nimbus Cloud and Cool Grey, pairs will be available exclusively through YCMC’s website and retail stores, with a price tag of $195 for the mens’ sized pairs. Check out the editorial images below for a better look at the neutral new look, and stay tuned to JustFreshKicks for more NB release news.
