Cincinatti boutique UnheardOf has built a strong reputation for collaboration in their releases with adidas. Still hot off their “Piggy” AdiStar Cushion release, today they’ve unveiled the “Grandma’s Couch 2” Rivalry Lo, coming in May.
UnheardOf Brand is a small retailer serving up sneakers and apparel in Cincinatti, Ohio. However, their collaborative efforts have been anything but small in the last few years. Back in 2023, they released their debut project with adidas, featuring the Rivalry Lo in a “Grandma’s Couch” theme. Inspired by the furniture at his grandmothers house growing up, founder Philip Lipshutz has brought a ton of personality to their Three Stripes collabs so far. This week, they announced a second edition of the couch-inspired look, which will also mark their final Rivalry release.
After the initial Rivalry release in 2023, UnheardOf followed up with the “Building Bridges” edition, a stonework patterned pair that came packaged in a bright red suitcase. The next Rivalry release follows suit, merging the two releases with a luxurious wooden box as the packaging, covered in a floral print inside and out and featuring a mirror inside the lid. The shoe itself is similar to its predecessor, featuring a cream white underlay with flowers embroidered on most of the layer. Soft pink suede makes up the overlays, while metal hardware, green and red stripes, and a gum sole complete the look.
UNHEARDOF X ADIDAS RIVALRY LO “GRANDMA’S COUCH 2” RELEASE INFORMATION
The final release of the Rivalry Lo from UnheardOf and adidas is scheduled to release next week, on May 10th, 2025. Returning to their “Grandma’s Couch” theme for a second installment, the highly detailed pair will likely be available exclusively through UnheardOf, and comes with special wooden packaging and a price tag of $185.
UnheardOf x adidas Rivalry Lo “Grandma’s Couch 2″
Release Date: May 10th, 2025
Price: $185
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
