London’s Story MFG. is returning to the sneaker game this month, teaming up with Asics to deliver two styles of the GEL-Venture 6 trail shoe. Featuring a seemingly picnic-inspired vibe, both pairs will make their debut this week.
Story mfg. is a unique brand out of London, England, focused on bringing a positive, sustainable spin to fashion. The brand abides by a manifesto, which contains sections on supporting the arts, reusing waste, respect of animals, anti-racism, embracing synthetics, rejecting chemicals, and much more. Founded by a husband and wife duo and designed and made by a team of artisans, each piece is both eccentric and subtle in its detailing.
This month, Story is teaming up with Asics to release a new sneaker collab featuring the GEL-Venture 6. While they often stay away from footwear projects, the new release features a picnic blanket-inspired look for the trail shoe, with gingham prints and matching ribbon laces. Their take on the Venture 6 will come in two colors, one white and purple and the other in maroon with white accents. The project will debut at a pop-up event this weekend, a community quilt making workshop, an extension of a project that began back in 2020. More details regarding the event in London can be found on their Instagram.
STORY MFG. X ASICS GEL-VENTURE 6 PACK RELEASE INFORMATION
The upcoming project from London’s Story MFG and Asics will be available early in London, on April 11th & 12th during their community quilt-making event. This will reportedly be followed by a wider release on April 18th, though Story nor Asics have yet to officially confirm this.
Story mfg. x ASICS GEL-Venture 6
Release Date: April 18, 2025
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