Salehe Bembury is back with another signature sneaker release this month. This time, the designer-for-hire is making his debut with PUMA, dropping the Velum NITRO runner through an exclusive, and very limited, popup event in Paris next week.
The name Salehe Bembury should ring a bell if you’re even a casual sneakerhead. The footwear designer has been one of the biggest names in collaborations over the last few years, after his “Peace be the Journey” New Balance 2002R was touted as one of the best sneakers of 2020. Since then, Bembury has gone on to create a whole signature line of shoes with Crocs and Anta, as well as collab projects with Vans, New Balance and more. Last year, it was announced that he signed a deal to help PUMA’s revitalized basketball department design new sneakers, which finally debuted last week with Tyrese Haliburton’s “Hali 1“.
Back in January 2025, Bembury teased another upcoming release from PUMA, a runner-inspired silhouette boasting a ton of the brand’s recent NITRO cushioning foam. Cast in a green and blue color scheme, the unknown model has now been identified as the Velum NITRO, a new signature shoe for the designer. Additionally, the model will make its debut to the public next week, in a limited, 100 pair release in Paris. The colorway for this special drop comes in a mix of orange, red, tan, and yellow hues, with a blacked-out sole unit featuring his signature fingerprint-inspired traction.
SALEHE BEMBURY X PUMA VELUM NITRO RELEASE INFORMATION
The debut of Salehe Bembury’s first sneaker with PUMA, the Velum NITRO, will go down next week on June 25th, 2025. Limited to just 100 pairs for this release in the orange and black color scheme, the runner with his signature fingerprint traction pattern will be available exclusively at 18 Rue Saint Gilles, Paris, France, starting at 12pm local time. Pricing for this model is currently unknown.
Salehe Bembury x PUMA Velum NITRO
Release Date: June 25, 2025 (Paris)
Check out the teaser images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
