Last Fall, Nike’s .SWOOSH label introduced their “Low-Poly” Air Max 1, a new version of the classic made to look like a minimally rendered graphic. Now, Donkey Kong is getting his own version of the shoe with the “Big Head” color scheme.
Nike launched .SWOOSH early in 2024, a new program that brings together the world of sneakers and gaming. The project also includes digital versions of iconic Nike shoes available to wear in-game, like in NBA 2K, Fortnite, or Tekken 8. We’ve seen a number of release through the .SWOOSH program so far, the most popular likely being the “Low-Poly” Air Max 1 from last Fall.
Nike’s entrance into the world of video games has been an interesting development to watch over the last year. What originally started as digital collectibles has now evolved into wearable in-game cosmetics, a healthy course correction for the Swoosh’s digital imprint. This season, they are taking their .SWOOSH Air Max 1 to a new level, with an upcoming pair themed after Donkey Kong and his iconic side-scrolling games. The pair is dressed in shaggy brown suede with red and gold accents to mimic DK’s color scheme, while details like an ESRB rating inspired tongue label, and gold coins on the insoles round out the shoe’s story.
NIKE .SWOOSH AIR MAX 1 “BIG HEAD” RELEASE INFORMATION
Introducing the Nike Air Max 1 ‘Big Head Origins’—a tribute to ‘90s gaming culture, reimagined with nostalgic colors, playful details, and retro vibes. Inspired by the era of collecting coins and cheat codes, this special edition brings digital nostalgia to sneaker design. The pair drops in the US on Air Max Day (March 26th) for $160 via SNKRS, with a European release coming in April.
Nike .SWOOSH Air Max 1
Color: Light Chocolate/University Red-Hemp-Sanddrift
Release Date: March 26, 2025 (SNKRS)
Style Code: HV5776-200
Price: $150
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
