
Nike’s commitment to sneaker enthusiasts worldwide is evident in its innovative releases, events, and platforms. One such platform, the Nike SNKRS app, has revolutionized the way sneakerheads access and purchase their favorite kicks. To celebrate this game-changing app, Nike introduced SNKRS Day, an annual event that has grown in significance and reach since its inception in 2017.
Originally, SNKRS Day was a celebration exclusive to Europe and Asia, taking place every August 8th. These regions were treated to exclusive product drops, particularly from the coveted Air Jordan and Nike Huarache series. However, 2023 marks a pivotal shift in this tradition. This year, Nike is expanding the festivities of SNKRS Day to encompass all markets where the SNKRS app is available, making it a truly global event.
The essence of SNKRS Day is not just about exclusive product releases, though that remains a significant draw. It’s also about celebrating the sneaker community, the stories behind iconic shoe designs, and the shared passion that unites sneaker enthusiasts worldwide. While the exact lineup of releases for SNKRS Day 2023 remains under wraps, there’s speculation in the sneaker community. Given the recent popularity of the Air Max 1 and Dunk Low, special editions of these silhouettes might be on the horizon. Alternatively, Nike could surprise fans by reintroducing a lesser-known model or unveiling a brand-new design.
NIKE SNKRS DAY 2023 RELEASE INFO
Mark your calendars, as SNKRS Day 2023 is set to take place on September 9th. Although the time and the specifics of the product lineup remain a mystery, be sure to follow us on Twitter and check below for live alerts and updates as they come in.
LIVE UPDATES
10am ET: The Air Jordan 4 “Red Cement” is scheduled to release.
11am ET: Nike Dunk Low “St. Johns” is expected to restock.


