New Balance is preparing for their annual Grey Days series, celebrating their signature color with some fan-favorite models. This week, the new 2010 silhouette has surfaced in a “Raincloud” grey shade, coming soon.
New Balance established their Grey Day marketing holiday back in 2018, to celebrate the return of the iconic 574 silhouette as well as the beloved 990 series. Since then, the project has changed a bit, starting with the date. Originally set for March 15th, the celebration has since become a month-long occasion that takes place in May. The Boston brand typically crafts a wide range of shoes for the holiday, each cast in a special grey colorway.
This year’s Grey Day series will include a new addition to the New Balance family, the 2010. The model is set to make its debut in in-line colors early in May, and already has several different colors to help launch the model. Among the new styles is a special pair for the brand’s “Grey Days” holiday. The look mixes warm and cool shades of grey for the upper, mixing Arid Stone and Raincloud tones, while subtle blue branding on the tongues completes the look.
NEW BALANCE 2010 “GREY DAYS” RELEASE INFORMATION
New Balance’s latest colorway of their upcoming 2010 silhouette has not been officially announced yet, but is expected to release in May 2025 with the rest of the Grey Days project. However, pairs are currently available early from France’s Graduate retailer with a higher price tag. When they land stateside, pairs will go for $160.
New Balance 2010
Color: Arid Stone/Raincloud
Release Date: May 2025
Price: $160
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
