Summer is almost here, and Nike is gearing up to introduce a sleek new silhouette for the season. They’ve tapped an up-and-coming Korean fashion label, Hyein Seo, to be the first to iterate on their Ava Rover, coming soon.
Hyein Seo is a Korean fashion label, founded in 2014 by their designer of the same name. Seo is a graduate of Royal Academy of Fine Arts Antwerp, the same school that helped greats like Denma Gvasalia and Martin Margiela on their rise to fame. The label focuses on womenswear, but drafts most of their outerwear and bottoms in unisex sizing, creating an androgynous fit with designs that evoke futuristic techwear and post-apocalyptic styling.
This week, Nike has unveiled Hyein Seo’s take on the Ava Rover, a brand new lifestyle silhouette that aligns perfectly with their techy approach to fashion. The new model features a synthetic welded upper with reinforcement along the lower half, minimal materials for an ultralight finish, and most notably, a full-length ReactX foam midsole underfoot. Hyein Seo’s take on the silhouette comes in a “Sequoia” dark green color, paired with black midsoles and accents in Cargo Khaki green.
HYEIN SEO X NIKE AVA ROVER “SEQUOIA” RELEASE INFORMATION
The debut of Nike’s Ava Rover, in collaboration with Korean label Hyein Seo, is scheduled to release in June 2025, though no specific date has been announced yet. Dressed in a Sequoia, black, and Cargo Khaki palette, pairs are expected to be available from the label’s website, SNKRS, and select Nike retailers for $140.
Hyein Seo x Nike Ava Rover
Color: Sequoia/Black-Cargo Khaki
Style Code: HQ2863-300
Release Date: June 2025
Price: $140
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
