Asics has gathered a highly unique stable of collaborators over the years, teaming up with big, household names and smaller brands. This month, they’ve tapped Japan’s FACETASM for their first team-up, the “Organic Beauty” GEL-Kayano 14.
Facetasm is a Tokyo‑based streetwear label founded by Hiromichi Ochiai in 2007. The name is a play on “facet” — representing many sides of something — and it reflects how the brand always strives to break rules and present unexpected combinations of texture, form, and culture. Ochiai studied at Bunka Fashion College and got hands‑on experience working in textiles; his design approach often merges tailoring, deconstruction, sportswear, and experimental proportions.
Facetasm’s first ASICS collaboration is the GEL‑KAYANO 14 “Organic Beauty”, which drops in Japan later this month. The design draws on nature: its color palette uses about ten different hues inspired by plants, dirt, light, and water. The upper mixes three different types of mesh to shift texture depending on angle, the midsole is stippled to evoke dirt’s roughness, and the heel features a holographic copper wrap bearing Facetasm branding — subtle but thoughtful.
FACETASM X ASICS GEL-KAYANO 14 “ORGANIC BEAUTY” RELEASE INFORMATION
The debut collaboration from Japanese brands FACETASM and Asics has been scheduled to release this month, on September 20th, 2025. Currently, the “Organic Beauty” edition of the GEL-Kayano 14 will be limited to a Japan-only release, though we hope to see pairs arrive stateside soon. The colorful look will be available from FACETASM stores, as well as online at the E-shop if you’re willing to pay tariffs on a $195 shoe.
FACETASM x ASICS GEL-Kayano 14 “Organic Beauty”
Release Date: September 20, 2025 (Japan)
Price: $195
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
