Japanese streetwear label BEAMS is coming to America this year, kicking things off with a Los Angeles pop-up store this week. To celebrate the occasion, they’ve teamed up with New Balance for a two-piece “Black Pack” of the 1000 runner.
BEAMS was founded all the way back in 1976, operating as a purveyor of American goods by importing our fashion and lifestyle objects to Japan. The obsession with Americana has been rampant in Japan since that era, and BEAMS stood at the forefront of swapping cultural artifacts between our two nations. The label has expanded over the decades, and now includes its own fashion line rooted in classic American garments, as well as a wide range of collaborations with US brands.
This season, BEAMS is opening their first stateside location, which kicks off this week with a special pop-up store in Los Angeles. To celebrate the opening, they’ve teamed up with New Balance for a special project, taking on the 1000 runner and designing two unique all-black pairs. The first pair leans into synthetic materials, merging patent leather overlays with a rubberized base layer, while the second is more natural, mixing a breathable mesh with suede panelling.
BEAMS X NEW BALANCE 1000 “BLACK PACK” RELEASE INFORMATION
The upcoming release from Japan’s BEAMS and New Balance will be available this week, starting April 10th, 2025, at the label’s pop-up store in Los Angeles. Available in two all-black styles, suede or patent leather, the 1000 model will be limited in numbers. No pricing information is currently available.
BEAMS x New Balance 1000
Release Date: April 10, 2025 (BEAMS LA Pop-Up)
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