Nike and Jordan Brand have a long history of celebrating cultural holidays with special sneaker releases. This year, Jordan Brand is preparing a collection for Dia De Los Muertos, which includes the Air Jordan 4 in a “Somos Eternos” special-edition look.
Nike has celebrated Día de Muertos (Day of the Dead) since 2006, honoring Mexican culture through limited-edition sneakers. The 2006 Nike SB Dunk Low “Day of the Dead,” designed by Christian Salinas Medina, was exclusive to Mexico and Canada, featuring vibrant colors and sugar skull motifs. In 2019, the Air Force 1 “Day of the Dead” was released, adorned with sugar skull patterns and purple, yellow, and pink accents. Subsequent collections, like “Siempre Familia” (2021) and “Con Mi Familia” (2023), included models such as the Air Jordan 1, Dunk Low, Blazer Mid, and Air Max 1, incorporating traditional elements like marigolds and candles.
These releases have showcased Nike’s commitment to cultural appreciation and community connection, and this week we have our first official look at this year’s installment. The theme for the 2025 collection is “Somos Eternos”, translating to ‘we are eternal’ in English. This simple phrase encapsulates the belief that loved ones who have passed on are kept alive by memories and traditions. The Air Jordan 4 is getting an SE variant release for the project, casting the shoe in a Soft Pearl white color scheme, paired with Jade green accents. The shoe’s upper is intricately decorated gold floral pattern, and features a special tongue tag that gives the impression of a gold wax stamp.
AIR JORDAN 4 SE “SOMOS ETERNOS” RELEASE INFORMATION
The upcoming special-edition release of the Air Jordan 4 celebrating Dia de Los Muertos is expected to arrive soon, likely at the end of October or beginning of November. The shoe features a crisp white and Jade green palette with gold accents, and will be available from both Nike and select retailers. Pricing for this pair is likely to be set at $225.
Air Jordan 4 SE “Somos Eternos”
Color: Soft Pearl/Metallic Gold-Light Bone-Jade Horizon
Style Code: IM8116-047
Release Date: November 2025
Price: $225
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
