2025 marks ten years of the adidas UltraBoost. the brand has kept the anniversary celebration fairly low-key, but this week the shoe’s 1.0 “Triple White” colorway has surfaced with some new materials, coming soon for their Fall lineup.
Back in 2015, adidas exploded onto the modern sneaker landscape with their Boost-equipped lineup of sneakers. This was the same year the brand would release the first signature shoes for Kanye West, kicking off a new era of Three Stripes dominance in the world of footwear. Prior to Kanye’s shoes hitting the public, the artist was spotted wearing a pair of the PureBoost, which were mistakenly identified as the UltraBoost 1.0 in Triple White, and the rest is history.
In 2015, adidas released a series of collaborations featuring the immensely popular UltraBoost, with special pairs designed by their range of retail partners, and some internal collaborators as well. James Carnes and Dirk Schönberger, two creative directors within the adi family, lent their taste to an upscale take on the Triple White 1.0 silhouette. This year, for the shoe’s tenth anniversary, they’ve done it again.
The new J&D Collective version of the UltraBoost 1.0 brings some fresh details to the familiar icon. The original Primeknit pattern and material returns for the bulk of the upper, though the mesh around the heel has been swapped for a softer, more fine textile. The original flat leather heel cage has been replaced with a textured version, which features a snakeskin or scale-like pattern. Reflective accents for the stripes and eyelets have been added, and gold foil UltraBoost branding completes the look.
ADIADS ULTRABOOST 1.0 “TRIPLE WHITE” RELEASE INFORMATION
adidas’ anniversary edition of their Triple White UltraBoost 1.0 has not yet been officially announced, but is expected to release soon in Fall 2025. Reworked in collaboration with J&D Collective, a duo of their creative directors, the updated look will likely be available through both adidas and select retailers, and is expected to retain its original $180 price tag.
adidas Ultraboost 1.0 “Triple White”
Color: White/White-White
Style Code: JR6882
Release Date: 2025
Price: $180
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
