Nike Air Max 95 x JD Sports Teases “110 Day” in Liverpool

Nike Air Max 95 buzz is building in Liverpool. JD Sports shared an Instagram teaser that projects the Air Max 95 logo, alongside the word “Liverpool,” onto the city’s George’s Dock Building, pointing toward some kind of release or activation set for October 1st.

The date lines up with “110 Day,” a nickname UK sneakerheads use for October 1st because it reads as 1/10 in the region’s day first date order, matching the £110 price the Air Max 95 carried when it launched in the 1990s. JD Sports put out its own Air Max 95 “Liverpool” colorway last year as a store exclusive, though Liverpool FC’s subsequent switch from Nike to adidas complicates any future use of the club’s actual crest. JD Sports could also be using the city, long regarded as the Air Max 95’s cultural home in the UK, as a starting point for a wider “110 Day” push rather than a straight retail release. JustFreshKicks will share confirmed details once JD Sports lays out its plans, and readers can track the rollout on the sneaker release dates hub in the meantime.

What Does the Nike Air Max 95 “110 Day” Nickname Mean?

In the UK, October 1st reads as 1/10 in day first date order, which matches the £110 retail price the Air Max 95 carried when it launched, giving the term “110 Day” its meaning.

Nike Air Max 95 “Liverpool” Release Information

October 1st is the only confirmed date tied to the teaser, lining up with “110 Day,” though JD Sports has not said whether that day brings a retail release, a local Liverpool activation, or a wider campaign. Pricing and a style code remain unannounced, and no retailer listing has gone live yet.

Nike Air Max 95 “Liverpool”
Color: TBD
Style Code: TBD
Release Date: TBA
Price: TBD

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Teaser via JD Sports on Instagram