Key Details
Price: $150Style Code: IR1979-010Release Date: September 12, 2026
- The Wagyu x Nike Air Max 90 was previewed on Instagram with pairs packed in styrofoam totes and wrapped in butcher paper, mimicking a real wagyu shipment.
- Each pair includes a “Certificate of Authenticity” modeled on the documents Japan’s Meat Grading Association uses to grade real wagyu beef.
- This is Wagyu’s first collaboration built around the Air Max 90.
Nike and Wagyu, the New York streetwear label built around Japanese A5 beef imagery, have made their Air Max 90 collaboration official. It’s Wagyu’s first collab centered on Tinker Hatfield’s classic runner, arriving after months of teasers that included a lookbook putting Sheck Wes in the shoes alongside a matching Nike Tech set.
Wagyu’s identity runs through marbled hoodies, jean shorts, and a recurring cow head logo, all built around the imagery of A5 wagyu beef. That could have pointed toward something loud, in the spirit of Nike’s own “Bacon” Air Max 90, but Wagyu and Nike went the other way, keeping the palette mostly black and grey with gold accents. JustFreshKicks will track this alongside the rest of the week’s sneaker release dates.
The Nike Air Max 90 x Wagyu Design
The design carries that same restraint. Wagyu’s cow head logo forms the heel badge, the brand’s name is visible through the mudguard window, and gold Swooshes run along the sides (Sole Retriever described that same Swoosh as a shiny woodgrain finish, so outlets don’t fully agree on the treatment). The upper mixes hairy suede on the quarter panels with perforated leather at the toe, finished off with white rope laces and a patterned sockliner. Each pair also includes a “Certificate of Authenticity” modeled on the documents Japan’s Meat Grading Association uses to grade real wagyu beef, with the same certificate stitched into the lining of the matching Nike Tech jacket.
Who Is Wagyu, The Streetwear Label Behind This Air Max 90?
Wagyu is a New York based streetwear label that builds its entire identity around Japanese A5 wagyu beef imagery, from a recurring cow head logo to marbled hoodies and jean shorts. This Air Max 90 marks its first sneaker collaboration.
Nike Air Max 90 x Wagyu Release Information
The Nike Air Max 90 x Wagyu releases September 12, 2026 via Nike SNKRS at 10:00 AM ET for $150. The matching Nike Tech set drops alongside it in the same window, with the full-zip hoodie priced at $155 and the joggers at $135.
Nike Air Max 90 x Wagyu
Color: Black/Multi-Color-Anthracite-Sail-Canyon Rust-Coral Stardust
Style Code: IR1979-010
Release Date: September 12, 2026
Price: $150
Frequently Asked Questions
When does the Nike Air Max 90 x Wagyu release?
It releases September 12, 2026 via Nike SNKRS at 10:00 AM ET.
How much does the Nike Air Max 90 x Wagyu cost?
The shoes retail for $150. The matching Nike Tech hoodie is $155 and the joggers are $135.
Where can you buy the Nike Air Max 90 x Wagyu?
Through Nike SNKRS, where it releases in men’s sizing.
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Photos: bahr_none, sirsobersakewagyu / wagyu.jp
