Air JordanAir Jordan 3 "Laser" Revives Michael Jordan's 1-of-1 Birthday PE

Air Jordan 3 “Laser” Revives Michael Jordan’s 1-of-1 Birthday PE

Key Details

Price: $225Style Code: IO2365-001Release Date: August 22, 2026

  • The Air Jordan 3 "Laser" releases August 22, 2026 for $225 at SNKRS and select Jordan Brand retailers.
  • It reissues the 1-of-1 laser-etched Air Jordan 3 built for Michael Jordan's 40th birthday in 2003.
  • Tonal laser engravings of Jordan career iconography replace the model's usual elephant print.
Air Jordan 3 Laser

The Air Jordan 3 “Laser” is a 2026 retro that reissues one of the rarest pairs in Jordan Brand history: the 1-of-1 laser-engraved sample built for Michael Jordan’s 40th birthday in 2003. Instead of the model’s signature elephant print, the entire upper is covered in tonal laser etchings that map out Jordan’s career.

For more than two decades, that original pair lived as a near-mythical museum piece rather than a shoe anyone could own. Jordan Brand is finally turning it into a public release, and it lands as one of the most detailed Air Jordan 3 entries on the 2026 calendar. It follows a busy run for the silhouette, which already has the BIN 23 collection and a returning “True Blue” OG queued up for the year. The “Laser” leans on archival storytelling rather than a new color story, which puts it in rare company alongside revivals like the “Orange Citrus” sample.

The Air Jordan 3 “Laser” Design

The Phantom and Sail leather upper acts as a blank canvas for the laser work. Engraved across the panels are pieces of Jordan iconography, including the number 45, the number 23, Jumpman logos, stars, and other career references etched in a Palomino tan tone. The same laser treatment carries onto the heel, where it spells out the Nike Air branding in place of the usual molded logo. Black laces and a black-and-grey heel tab break up the cream base, while Palomino lining wraps the collar and tongue interior.

Underfoot, a clean white midsole sits on a grey rubber outsole, with a black accent framing the visible Air unit at the heel. University Red appears as a small hit on the tongue, rounding out the Phantom/University Red/Palomino/Sail colorway. The result reads less like a standard retro and more like a wearable archive of Jordan’s resume, which is exactly what the original was built to be.

When Does the Air Jordan 3 “Laser” Release?

The Air Jordan 3 “Laser” is expected to release on August 22, 2026 for $225. It drops at SNKRS and select Jordan Brand retailers, with major partners like Foot Locker, Finish Line, and Hibbett also expected to stock pairs.

Given the reputation of the original 1-of-1 and the level of detail involved, demand is likely to outstrip supply, so expect raffles rather than open stock at most retailers. JustFreshKicks will update the timing and any regional differences as Nike confirms the launch.

Part of: Air Jordan Release Dates 2026 & 2027

Air Jordan 3 “Laser”
Color: Phantom/University Red/Palomino/Sail
Style Code: IO2365-001
Release Date: August 22, 2026
Price: $225

The Story Behind the 2003 1-of-1

The original Air Jordan 3 “Laser” was a custom pair made to mark Michael Jordan’s 40th birthday in February 2003, the same season he played his final NBA games with the Washington Wizards. Reports place the original run at roughly 40 pairs, which is why it sat in the conversation as one of the rarest player exclusives Jordan Brand ever produced. Laser etching was a signature flex of that era, popularized by designer Mark Smith and later showing up on retail releases like the Air Jordan 4 “Laser” and the Air Jordan 20, but the AJ3 version stayed locked away as a friends-and-family curiosity. Bringing it to retail in 2026 hands collectors a story that has been off-limits for more than 20 years.

Frequently Asked Questions

When does the Air Jordan 3 "Laser" release?

The Air Jordan 3 “Laser” is expected to release on August 22, 2026 at SNKRS and select Jordan Brand retailers, including Foot Locker, Finish Line, and Hibbett.

What is the story behind the Air Jordan 3 "Laser"?

It revives a 1-of-1 pair laser-engraved for Michael Jordan’s 40th birthday in 2003. Reports place the original run at roughly 40 pairs, making it one of the rarest player exclusives in Jordan Brand history.

How much does the Air Jordan 3 "Laser" cost?

The Air Jordan 3 “Laser” carries a retail price of $225, available at SNKRS and Jordan Brand partners such as Foot Locker, Finish Line, and Hibbett.

For more sneaker news, follow JustFreshKicks on X, Instagram, and Facebook, and browse our “Laser” archive for more etched and engraved Jordans.

Lateral view of the Air Jordan 3 "Laser" in Phantom and Sail with tonal Palomino laser-etched career graphics

Mockup images via @zsneakerheadz and Sneaker Files. Final retail pair may differ once official Nike imagery releases.

Hermes Sole
Hermes Sole
Hermes Sole covers sneaker releases, culture, and the stories behind the silhouettes. From flagship drops to under-the-radar collabs, Hermes tracks what's launching, what's hyped, and what's actually worth lacing up. Equal parts history nerd and release-calendar obsessive.

Get the Latest Sneaker News

Providing sneaker news, release dates, launch links, restock alerts, leaks & more 🔔

Stay Connected

249,426FansLike
481,219FollowersFollow
657,345FollowersFollow

Related Articles

Stay Connected

249,426FansLike
481,219FollowersFollow
657,345FollowersFollow