Justin Bieber is embarking on a new venture in the world of fashion, following up on his Drew label with a new brand; SKYLRK. This week, the pop star-turned-designer shared an early look at footwear from the project, coming soon.
Justin Bieber has been a significant part of pop culture since his sudden burst onto the music scene in 2009, with the launch of his debut album. Since then, the former teen heartthrob has had a somewhat tumultuous career, moving from hit song to public controversy quite regularly, though his cultural impact cannot be understated. In recent years, Bieber has seemingly turned away from music entirely, entering the world of streetwear fashion through his brand Drew, which was a quiet sensation thanks to its signature smiley face graphics.
This year, Bieber is launching a new exploration of footwear and clothing, under the name SKYLRK. Very little is known about the brand as of this writing, but the Biebs has been teasing the label’s debut collection a lot over the past few weeks, taking to Instagram to tease some of the apparel, accessories, and now footwear coming soon. Alongside a range of colorful sweatshirts, Justin has shown off sunglasses and phone cases featuring the SKYLRK logo, and this week, he began showing off footwear from the new project.
The SKYLRK footwear will feature a range of different styles and models, each in multiple colorways and materials. Last week, we got an early look at an enormously chunky mule shoe, which features one of the tallest midsoles quite possibly ever made. This week, he shared even more slip-on models, including house slippers and slides in various pastel hues. The crown jewel, however, is a new runner model, which features a mesh underlay with a TPU cage system, and a razor thin midsole underfoot. This shoe was shown in three styles, black, white/neon green, and a pale blue and grey combo.
There has been no official announcement regarding when SKYLRK will make its debut, but the brand’s website is currently up and inviting fans to provide contact information for future updates. Based on Bieber’s sudden push to show off the new footwear and apparel, we can expect the debut collection to arrive sometime later in 2025.
Check out the teaser images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
