Kyrie Irving, the eight-time NBA All-Star, has recently made a significant move in the sneaker industry by investing in KICKS CREW, the world’s fastest-growing sneaker community and marketplace. This strategic partnership marks Irving’s entry into the business world as an equity shareholder and his appointment as the Chief Community Officer of KICKS CREW.
KICKS CREW, known for its expansive digital marketplace for authentic sneakers and apparel, has gained a reputation for empowering player-owned platforms and uniting communities through sneaker culture. Irving’s investment in KICKS CREW is driven by a shared vision to democratize the sneaker marketplace and foster a sense of unity among sneaker enthusiasts worldwide.
In his new role as Chief Community Officer, Irving aims to bring a cause-driven, community-centric approach to the platform. He plans to empower new brands and collaborations that blend art and basketball, extending his efforts globally to positively impact communities in the Middle East and Africa. This move aligns with Irving’s broader vision of social and cultural engagement.
To celebrate this new partnership, Irving and KICKS CREW have launched the “11 Days Of Giving” initiative, a philanthropic effort reflecting Irving’s commitment to giving back to the community. As part of this initiative, they are giving away 111 pairs of the ANTA Shock Wave 5, showcasing Irving’s recent brand partnership with ANTA and his new logo. This giveaway is a testament to Irving’s dedication to philanthropy and his desire to connect with fans and sneaker lovers.
KICKS CREW co-founder Ross Adrian Yip expressed excitement about welcoming Irving to the KICKS CREW family. Yip highlighted Irving’s influence on the community and his passion for philanthropy, which are invaluable in bringing KICKS CREW’s vision to life. The partnership is expected to leverage Irving’s independent influence and further empower other players and artists in the sneaker industry.
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